The Math: A 3 Decades Deep Understanding of the Mechanics of the Internet + Training, Skills, Experience in Copywriting = A Conversion Specialist

The Bottom Line:

1. 80% of website traffic/visitors are completely wasted. They come, they look, they leave, never to return causing a heavy loss in lifetime revenue
2. Capture and Properly Educate that traffic and that alone can make a massive difference in positive revenue

Digital Marketing Grounding Meets Copywriting With A Healthy Dose Of AI

I find myself in a fairly unique position. Having studied, worked with, experienced and grown with the online marketing world for about 3 decades, and with a focus in writing different forms of copy (direct-response, informational articles, email education sequences, books, advertisements, website copy, user manuals, guides, FAQs, pitch decks, etc.) these skills and experiences have culminated in an in depth understanding of how people think in order to get them to convert to a lead or sale. A conversion or move to a lead or sale is all that really matters.

I’ve studied many direct-response copywriters including Dan Kennedy, David Ogilvy, Claude Hopkins, Gary Halbert, Tom Hall, Frank Kern, Carl Galletti and others. There is a basic formula and format that is common throughout and when sales copywriting includes these elements, the conversions increase and the revenue does as well.

For this online portfolio, I’ve created a timeline with dialog of my past experiences and present skills so as to give a more accurate and complete understanding of my potential value to your projects and company. There are three ways to view the portfolio:

1. Use the button at the bottom of each page to follow the timeline
2. Use the menu at the top of the page to navigate directly to a specific section
3. Use the images below to take you directly to each section